Recommended Titles and Treatises

Client Development

Marketing success stories

by Hollis Weishar. American Bar Association. 2nd edition. 2004.
211 pages. Updated by new edition.

This text profiles a wide range of lawyers, who share marketing advice based on their own experiences. Each story is brief, so you can quickly read a few at a time and find tips that make the most sense for your own practice. There is also advice from in-house counsel, who give candid feedback on how strategic marketing influences their decision to hire a specific firm.