Recommended Titles and Treatises

Client Development

Lawyer's guide to marketing your practice

CD-ROM icon
by James Durham. American Bar Association. 2nd edition. 2004.
297 pages. Updated by new edition.

This text contains practical ideas, strategies, checklists, and sample marketing and action plans to help you implement a marketing program in your firm. It is organized into four sections, developing your approach, enhancing your image, implementing marketing strategies and maintaining your program.