Recommended Titles and Treatises

Client Development

Lawyer's guide to marketing on the internet

by Gregory Siskind. American Bar Association. 3rd edition. 2007.
179 pages. Updated by new edition.

This title focuses on the use of the internet to increase business development. Lawyers can use this book to develop an internet marketing plan, focusing on skills such promoting and growing a website, selecting content for a website, and usability. The book also explores additional ways to stand out online and promote a business through email, blogs, and podcasts.