Recommended Titles and Treatises

Client Development

Law firm associate's guide to personal marketing and selling skills

CD-ROM icon
by Charlotte MacDonagh. American Bar Association. 2007.
127 pages. No updates available.

This is the first volume in the ABA's new Law Firm Associates Development Series. Its purpose is to teach important skills that associates and other lawyers need to succeed at their firms, but may not have learned in law school. This volume focuses on personal marketing and sales skills. It covers creating a personal marketing plan, finding people within your target market, preparing for client meetings, asking for business, realizing marketing opportunities, keeping your clients, staying in touch with your network inside and outside the firm, and more.